Markup Calculator
Set your prices with confidence. Enter your cost and a markup percentage to get the selling price, or enter the cost and price to find the markup you’re charging. The matching profit margin is shown alongside.
Calculate markup
%
Markup formulas
Selling price
Price = cost × (1 + markup% ÷ 100)Markup
Markup % = (price − cost) ÷ cost × 100Markup is measured against the cost; margin is measured against the price. That is why a 50% markup is only a 33.3% margin.
Cost from price
Cost = price ÷ (1 + markup% ÷ 100)Worked examples
Cost 40, markup 50%
- Price = 40 × 1.5 = 60; profit = 20
- Margin = 20 ÷ 60 = 33.33%
Cost 12.50, sold at 20
- Markup = 7.50 ÷ 12.50 = 60%; margin = 37.5%
Markup to margin table
| Markup | Margin | Price for a cost of 100 |
|---|---|---|
| 10% | 9.09% | 110 |
| 20% | 16.67% | 120 |
| 25% | 20.00% | 125 |
| 33.33% | 25.00% | 133.33 |
| 50% | 33.33% | 150 |
| 75% | 42.86% | 175 |
| 100% | 50.00% | 200 |
| 200% | 66.67% | 300 |
Common pricing rules
- Keystone pricing: a 100% markup (double the cost), common in retail, gives a 50% margin.
- Cost-plus contracts: a fixed markup (often 10–20%) over documented costs, common in construction and government work.
- Psychological pricing: round your calculated price to a price point such as 19.99 or 49, then check the margin still works.
Frequently asked questions
How do I calculate a 30% markup?
Multiply the cost by 1.30. An item costing 80 sells for 104 with a 30% markup.
What is the difference between markup and margin?
Markup is profit divided by cost; margin is profit divided by price. On the same sale, markup is always the larger percentage.
How do I find the original cost from a marked-up price?
Divide the price by (1 + markup). A price of 150 with a 50% markup means the cost was 150 ÷ 1.5 = 100.
Related calculators
Profit Margin CalculatorPrice from target margin
Discount CalculatorSale prices
VAT CalculatorAdd tax to the price
Results are for pricing estimates and do not account for tax unless you include it in your cost.